Last year, Nintendo’s former President Tatsumi Kimishima announced that Nintendo has the goal of selling 20 million units during the current fiscal year. This term will end in March 2019. The company also has the goal of selling 100 million software units. During the Q&A session at Nintendo’s recent investor’s briefing, the topic of this goal was brought up. Now former President Tatsumi Kimishima acknowledged that it would be difficult for Nintendo to meet this goal. But, the company already anticipated market shifts and is prepared to do what it can to pull through in order to maintain sales momentum in order to achieve this goal. March 2019 is still a ways off, so Nintendo does still have some time to hit the mark.
Here’s the full discussion:
Q3 – You set a goal of selling 20 million hardware units and 100 million software units for Nintendo Switch for the fiscal year ending in March 2019. How does the current situation compare to your estimates? Additionally, one reason given for the recent drop in share price is the report that Nintendo Labo has been selling poorly. Could you share your thoughts on this?
Our sales targets for Nintendo Switch hardware and software during this fiscal year will not be an easy challenge to meet, but we are putting all of our efforts into doing just that. If you look at our software lineup for the fiscal year that we showed at E3, you can see a relative trend that the titles that resonate most with consumers are concentrated toward the latter half. That is why I think the way Nintendo Switch hardware sells during this fiscal year will be slightly different from in the last. A simple comparison of hardware units sold during the first quarter of this fiscal year might not look as good as the units sold during this period in the prior fiscal year. However, this is something we expected, so this shift is well within expectations when looking at our software lineup for the entire fiscal year.
Having been introduced to video games at the age of 3 via a Nintendo 64, A.K has grown up in the culture. A fan of simulators and racers, with a soft spot for Nintendo! But, he has a great respect for the entire video game world and enjoys watching it all expand as a whole.