When it comes to expansion, Nintendo is constantly looking for ways to challenge itself and evolve from an entertainment standpoint. In June of 2017, the nearly 130-year-old company revealed its expansion into theme parks by partnering with Universal Studios. During a Q&A event at the company’s most recent shareholders meeting, Miyamoto and former Nintendo President Tatsumi Kimishima discussed the parks and synergy between them and the company’s video game
Here is the full discussion:
Q6 – Do you foresee a synergy between Nintendo attractions under development in Universal Studios Japan with any products you have out for sale now? I am fearful that visitors might be satisfied with these attractions alone, and so sales of Nintendo products might fall, so I am curious what kind of outlook you have based your decisions on.
A6 – Kimishima: This is part of our initiative to expand the population who has access to Nintendo IP, and to attract an increasing number of consumers to our hardware-software integrated video game business centered around software.
A6 – Shigeru Miyamoto (Representative Director, Fellow): Our plan for the theme park business is to start by opening out SUPER NINTENDO WORLD area within Universal Studios Japan before the Tokyo Olympics, and then expand to Universal Studios in Hollywood and Orlando. Proposing ideas such as this in the broader field of entertainment is part of what makes Nintendo unique, and I believe that generating new value is company directive for Nintendo. Earlier the question was raised if we are planning to pivot into becoming a sort of giant, profit-seeking conglomerate organization, but we would rather grow profits as a result of continually challenging ourselves to generate new value rather than investing capital to expand our business.
We have licensed Nintendo IP and are working together with Universal Parks & Resorts and Universal Studios Japan on this collaborated project. We are also discussing a variety of other developments that would make active use of our IP. To address the concerns behind this question, I think that we can expect to see synergies. A lot of people who are mothers and fathers today are from a generation that grew up playing Super Mario, and they are now playing products like Nintendo Labo together with their own children. There are a lot of families like this not just in Japan, but also around the world. When such families visit these theme parks to experience Nintendo’s worlds that have been carefully crafted and to interact with our characters, I think we can expect to see synergy with our dedicated video game platform business.
As a gamer with one arm, Nick strives to inform and showcase what it is like to play games from his point-of-view. While his love for RPG’s, fighters, and everything Nintendo is strong, the only thing stronger is his want to become the live-action version of Mega Man. Follow him on Twitter and Instagram @MercWithOneArm.