It’s undeniable that Nintendo targets a younger demographic than its competitors Xbox and Playstation. This is a strategy, according to Nintendo of America president Reggie Fils-Aime. He sat down with The Star and talked a bit about why Nintendo targets younger gamers.
“We are happy that they [Playstation and Xbox] don’t,” said Fils-Aime. “It’s been an incredibly important market because the kid who’s 5 or 6 today is going to be 12 or 13 and not all that many years later 18 or 19… And when you have an affinity for Pokémon or The Legend of Zelda series or Mario Kart or Super Mario Bros. that affinity carries with you.”
This is something that’s kept Nintendo dominant for most of the last thirty years, but it’s also an aspect of the company many dislike. Nintendo always takes families into account, so their hardware and software are usually not cutting edge, nor do they push many limits. The games are always there, however, and that’s what success really comes down to.
Do you think Nintendo is smart in marketing their products towards children and teens? Chime in below!
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