The research firm Interpret has revealed that over 72 million kids are interested in owning products such as Disney Infinity and Skylanders – what they are calling “smart toys.” Said Michael Cai, senior VP of research at the firm:
The US already has a robust market for smart toys such as Skylanders and Disney Infinity. Strong growth opportunities also exist in emerging gaming markets such as China, Brazil, and Russia, where more than 90 per cent of gamers ages six to 12 are interested in smart toys.
Interpret believes that upcoming products like Lego Fusion and Amiibo will further boost the market. Nintendo smart toys in particular are apparently quite enticing. Said Jason Coston, the firm’s research manager:
We tested interest in an extensive list of current and potential smart toy brands and even prior to the Amiibo announcement, smart toys based on Nintendo characters were among the most desired smart toys in the US, Europe and Brazil.
Unsurprisingly, it definitely looks like “smart toys” are a hot item right now, and that seems to be without counting consumers outside of the study’s age range. What do you think about this information? Sound off below!