Console Wars is an all new book releasing tomorrow about one of the very first console wars: between Nintendo and Sega. The book examines the culture of both companies and the nature of the competition, as well as the strategies that each employed to beat the other. Today, a “sneak preview” for the book was released, detailing Sega’s strategy to take down Nintendo.
“Marketing: Let Nintendo have the kids. Kalinske wanted everyone else, and he aimed to let them know they were wanted. Sega needed to redefine itself as hip, cool, and in-your-face. Doing so would not only speak to older generations but present video games as a mainstream form of entertainment, no different from books, movies, and music. Toward that end, Kalinske proposed to increase Sega’s advertising budget and create edgy advertisements that mocked Nintendo and appealed to teens and college students rather than younger kids.”
Console Wars will be releasing tomorrow. You can check out the book yourself from the official Amazon order page.