In a recent interview Nintendo of America’s Chief Operating Officer Reggie Fils-Aime has explained Nintendo’s strong focus on second party development, and relationships with indie developers.

We’re doing a couple of things. First, we’re doing much more second-party development. Everything from Bayonetta 2, which is an exclusive to Wii U game, Devil’s Third is an exclusive to Wii U game. Certainly, leveraging more second-party development is critical to us. The other thing we’re doing is much more with independent developers. And I would argue that this is a big industry shift that’s happened over the last couple of years. You look at all of the developers that have left the large major third-parties to create their own small studio. We’ve been able to attract them not only with some of the tools made available, like Unity. But also the fact that these developers love having their content merchandised in our eShop right alongside Mario and right along Zelda versus putting them in separate area with all other Indie content. We merchandise it along with all of our other key games, which really helps the sell through of this independent content.

So second-party, independent content, along with great first-party content. Along with strong third-party as well, in terms of the support we’re getting from Ubisoft, Warner Bros., and a number of the Japanese third-party developers. For us, that’s how we have to mitigate this potential of longer wait times between product launch.

Second party development is when Nintendo works closely with a third-party developer, lending their expertise, funding and publishing duties. Recent examples of this including the recent relationship with Platinum Games which has so far produced The Wonderful 101, Bayonetta 2 and the recently revealed remake of Bayonetta 1. Nintendo also revealed a new partnership with Valhalla Games at this year’s E3 which is fronted by video games legend Tomonobu Itagaki. The first title to come from this new partnership is the title Devil’s Third, am ambitious third-person shooter which features a lot of violence.

Do you think Nintendo is right to head on this course of working with developers for exclusive content they themselves would not be able to create?

Written by Andy W.

I’m the Developer Liaison at Nintendo Enthusiast, and when I’m not working my butt off at the toy store I manage, I’m talking with developers from around the world, promoting crowd-funding campaigns, conducting interviews and also offering advice and support to developers looking to bring their games to Wii U & 3DS.