Nintendo has announced that it will be taking a new venture into emerging and developing markets around the world. In fact, the company is creating new hardware specifically for emerging markets such as China, India, and Brazil.
In a recent interview, Satoru Iwata explained that developing new hardware for developing markets will be paramount to trying to create cheaper versions of the Wii U and 3DS hardware.
“We want to make new things, with new thinking rather than a cheaper version of what we currently have,” Iwata explained. “The product and price balance must be made from scratch.”
This new strategy suggests that although Nintendo will still place an emphasis on its already successful markets such as the US, Europe, and Australia, it will begin introducing hardware into untapped markets with large growth potential.
Whether this new venture will be successful, who knows? What we do know is that if Nintendo were able to successfully distribute and sell hardware in a place like China, the profit potential would be gigantic.