Nintendo recently held a financial briefing where a lot of information about the performance of its platforms was released. One of the key points that were highlighted was that of Nintendo’s digital sales trends over the last few years. It turns out that throughout the 2018 Fiscal Year (April 2017 to March 2018), Nintendo has generated 60.8 billion yen from just eShop sales alone. This is the biggest year ever, smashing the previous record of FY 2016 which generated 40+ billion yen.
Of course, the main reason why the increase has been so dramatic is due to the launch of the Nintendo Switch. Nintendo’s President Kimishima had this to say:
” Our digital sales reached a new record high in the fiscal year ended March 2018. We are not disclosing the specific breakdown, but downloadable versions of packaged software and add-on content for Nintendo Switch did make a major contribution to growth in digital sales.”
This news is particularly interesting since there always seem to be so many complaints about Nintendo’s ‘weak’ online experience compared to that of Sony and Microsoft. While the infrastructure may not be as robust, that clearly isn’t stopping customers from flocking to the eShop. Nintendo has been focusing heavily on the indie scene in recent years, especially since the Switch’s release, so this more than likely has also played a big role in the growth of the business.