In a recent interview with Glixel, Nintendo’s indie-guru Damon Baker said the growth of the eShop has surprised Nintendo significantly but the company needs to get better at “discoverability” on the digital store. As of July 2017, Baker said the company knew of 150 titles releasing on the eShop. By the end of the year, however, more than 320 titles had released.
“In July of last year we knew of about 150 titles from third-party coming out. By the end of 2017, 320-some-odd games had come out on the Switch. It was a significant jump in terms of expectations. There is an even higher number (we know of ) for this year and we expect that to be surpassed as well.”
“While we’re really fortunate with the reception, we know it’s our responsibility to recognize that there is a lot of content coming and that we need to find ways to improve discoverability.”
Baker hinted that the company could continue to detail game development after they are first announced as a way to improve their marketing.
“We have enough content now that we don’t have to wait every six months to promote a new batch of indie titles,” he said. “We can increase the cadence of Nindies videos… I think we can do a better job of coming back with new information. There are games from the first Nindies showcase at GDC last year that still aren’t out.”