Nintendo’s latest financial briefing was held earlier today and a lot of interesting details were announced. One announcement that a lot of Nintendo fans were waiting for was the updated Switch sales numbers, which turned out to be a whopping 14.86 million. Nintendo is happy with the system’s current sales performance (which happens to be higher than the Wii and PS4 in the same timeframe), but of course, the company is also taking the future into consideration.
Nintendo President Kimishima outlined the company’s strategy for future business relating to the Switch. Basically, Nintendo wants to maintain the interest of current Switch owners along with coaxing a “broader rangers” of newcomers to purchase the system. Here’s what he had to say:
Nintendo Switch is now in a phase of expanding adoption, and our business focus moving forward must consider approaches for both those who have already purchased Nintendo Switch and those considering a purchase. A primary objective will be to maintain the interest of consumers who have already purchased Nintendo Switch to encourage their continued gameplay. And to further expand our base, it will be critical to see a wider range of consumers purchase Nintendo Switch.
What type of people does this ‘broader range of consumers consist of’? It could be casual gamers. This seems to tie into Nintendo Labo, which has been designed with kids and their parents as the target audience. This demographic definitely fits into the category of ‘casual gamers’. Having said that, you may be worried if these means Nintendo will shift the Switch’s identity to be closer to that of the original Wii, which targetted families almost completely. That may not be the case this time around, though.
If Nintendo can strike a balance between offering experiences for both casual and core players, then that could turn out very well for the Switch. If each audience is getting something that interests them, that means the user base of the system will remain active, which will sustain it throughout its lifecycle. Still, only time will tell to see exactly what Nintendo’s strategy consists of and if it will be successful.