Nintendo rattled the very core of the Internet earlier this week when it revealed Nintendo Labo: a new project consisting of constructible toys sets made out of cardboard that can be physically manipulated and interacted with by means of software controlled by the Switch’s Joy-Cons. Even after writing so much about it, I still can’t wrap my head around this thing, but it really is pretty cool.
Some of the reactions from the community towards Nintendo Labo have been comparisons between it and virtual reality due to Labo having a similar ‘bring the game to life’ concept, albeit one that’s much more simplistic than VR. Nintendo’s Reggie Fils-Aime has clarified that this isn’t really the company’s intention, but rather the true goal of Labo is to offer something totally different to consumers.
He explained this during an interview about Nintendo Labo with Canadian publication The Toronto Sun. Here’s what Reggie had to say:
“It’s not meant to be some sort of competitive answer. It’s meant to be something totally unique, totally unexpected.”
That last part of Reggie’s statement is very true—this really was something that was totally unexpected. It’s been a few days, and a lot of folks still can’t believe this is real (myself included).
Nintendo Labo quickly became very popular on social media, and that interest has already translated into notably high pre-order sales. The first two Nintendo Labo sets will release in the US on April 20th, starting at $70.