After a tough four years during the Wii U era, Nintendo came out of the gate with the Switch launch like an angry gorilla (or rather, an angry kong). The company pulled up its socks and managed to hit the ground running with a great marketing campaign, clear message and steady game release calendar. The result has been that the hybrid system has managed to capture the hearts of millions all over the world, to the point where units can’t even stay on shelves for more than a few minutes.
Nintendo has been scrambling to try and meet the insanely high demand for more stock, but has yet to fully normalize the situation. Nevertheless, the Switch has gotten off to a very strong start and the Big N is happy with its performance thus far. One employee in particular should definitely feel pretty emotional about the system’s early success—that’s none other than the General Producer at Nintendo EPD, Yoshiaki Koizumi.
Mr. Koizumi had a very strong presence during the special Switch Presentation that took place back in January, where Nintendo revealed a lot of key features about the system before launch. Koizumi has had a major hand in the development of the Switch. So, how does he feel about its sales performance so far? Well, he was recently interviewed by EDGE Magazine and it was published in the September Issue #309. According to the interview, Mr. Koizumi stated that he’s “half surprised” by how well the system has been selling so far, but also “half expected” it. Here’s the full quote:
It’s half expected and half surprising. I always feel a certain amount of confidence in my work, and I imagine a lot of different scenarios. The one that’s come to fruition was one of the better ones I was imagining! We wanted people to have more time to play games.
Seems like Mr. Koizumi wasn’t afraid to toot his own horn a bit! Compare this to the response of Nintendo’s President Kimishima, who was “relieved” when the Switch sales data started rolling in. Regardless, everyone at the Big N deserves to feel happy that the Switch is doing well after going through troubling times with the Wii U. Let’s just hope the company keeps making good decisions so that the rest of the Switch’s life will continue to be smooth sailing.