The release of the Nintendo Switch has been a pretty big deal on a worldwide scale. Since the system dropped in March, it’s been flying off of store shelves far and wide. One country where it’s proven to be a big force is in its own backyard of Japan.
According to a report from Famitsu, in the first six months of this year Japan’s console market (combining hardware and software) amassed a total of 153.2 billion yen, which translates to $1.35 billion (US). This is a 14.8% increase. This data was collected during the period of December 26th, 2016 to June 25th, 2017. Surprising to no one, the Switch is a big reason for this increase.
The Japanese has been pretty indifferent towards home consoles a number of years now, whereas handhelds like the 3DS and Vita have fared much better. Even so, mobile gaming has swept the country and has been turning attention away from game systems in general. Being a hybrid a system, the Switch has offered the market a completely new experience. Looks like Japanese players are really into it.
The system has sold over 1 million units in Japan since launch. Week after week it’s been the top-selling piece of gaming hardware, but numbers have recently been going down. Stock shortages are to blame for this decrease. As Nintendo ramps up the production rate of units, the Switch should continue to press on in Japan as well as the worldwide market.