Even if you don’t keep up with a lot of gaming-related news, chances are you’ve come across or have heard the term ‘4K’ on more than one occasion. It’s beginning to become the new standard for all displays, from tiny phone screens to large home theater TVs. All you have to do is walk into the electronics section of most retailers and you’ll be blasted with stickers and posters advertising 4K just about everywhere. For instance, I’m all the way down here in South America and 4K is even being marketed heavily here.
So, with all the hype surrounding it and the tech world pushing it so hard, one would think that just about all of the major companies would be embracing it, right? Well, not Nintendo.
Nintendo is known for going against most trends and waiting things out in its own time. The slow adoption of CDs, the Wii lacking HD capabilities—these are a few examples of that claim. So, it should come as no surprise that Reggie Fils-Aime, the President of Nintendo of America, has gone on record saying that the 4K market “is a bit too limited” right now.
Reggie was recently interviewed by the folks at The Verge, and one of the topics that came up is how Nintendo currently sees 4K. With both Sony and Microsoft having release mid-generation upgrades to their existing platforms in order to embrace 4K technology, Nintendo is the only console manufacturer who is still sticking with 1080p. So, what’s Nintendo’s full reason? Reggie had this to say:
“The Nintendo mission is to reach as many consumers as possible and to have them engage and have fun with our [intellectual property]. That’s what we try and do. So inherently, we go for a more mainstream audience. Inherently, we want our products to be affordable. We want our products to be easy to pick up and experience, low learning curve. We want our IP to shine as we deliver these experiences. That’s the way we approach it. And so, what that means is, a sweet spot of $300 for the Nintendo Switch….. Going against a more limited consumer pool, a higher price point, requiring investments in other ways — 4K TVs, what have you — that is a strategy that for us, candidly, is a bit too limited.”
So, as you can see, Nintendo is very well aware of the direction the industry is going in, but it wants to focus on simplicity. Reggie has a point, though. The Switch’s price of $300 is $100 less than the 4K-capable PS4 Pro and a whopping $200 less than the upcoming Xbox One X. Similar to the era of the Wii vs. PS3/360 days, the Switch has a very noticeable advantage when it comes to price. The only difference this time around is that Nintendo still has to contend with the ‘normal’ PS4 and Xbox One S which both cost slightly less than the Switch.
Would you like to see Nintendo embrace 4K soon or are you happy with the company taking a slower approach?