The Nintendo Switch has been selling like hotcakes since it released back in March. The hybrid system has really caught mainstream attention, as sales have been through the roof since launch. It blew past Nintendo’s expectations, thus resulting in the company scrambling to produce more units to try and meet demand. Unfortunately, or fortunately depending on how you look at it, that has not been enough to satisfy the hunger for more Switches.
Nintendo has been unable to increase production rates enough to keep a steady flow of units into retailers. As a result, many would-be customers have been complaining about not being able to find a single one in stock near them. Nintendo is aware of the situation and is looking to resolve it as quickly as possible.
When speaking with WayPoint, Nintendo of America’s President, Reggie Fils-Aime, weighed in on the situation. The Switch has sold over 3 million units at this point, and Nintendo has a big goal to produce more:
So, again, to unpack this, for March we had publicly committed that we would sell-in 2 million units. Where actually, we sold-through, so not even sell-in, sold-through 2.7 million units.
So, clearly that’s a signal that we are aggressively producing the hardware. You look at what we’ve now committed for the next twelve month time frame, 10 million units, what’s interesting is if you look at that roughly 54 week time frame, that includes just one holiday season, that means that we will have sold into retail roughly, roughly 13 million units. That’s about the same as what we did for the Wii, to put it in perspective. So, we’re talking large significant numbers that we are producing, that we are flowing into retail. So it’s not a situation where we’ve somehow under called the production or had some issue. It really is a situation where the demand is extremely strong and we’re working hard to catch up.
As you can see, Nintendo is still committed to its original vision of producing 10 million units by March of next year. If the company does manage to make it happen, then the Switch will sell as many units in a single year that took the Wii U four years to accumulate.