The NES Classic was announced out of scenic nowhere last year before it was released in the Fall. The gaming community was sent into frenzy after the announcement and that was reflected by units disappearing off of shelves immediately after the mini system launched. The hype never really died down, but stock shortages prevented a number of would-be customers from getting one. Despite that situation, Nintendo ceased production a few months ago, leaving those potential customers stranded forever.
So, why did Nintendo end production if it was so popular? Well, that’s because it was never intended to be on the market for a long time since it was a limited edition product.
In a recent interview with the Senior Director of Corporate Communications at Nintendo, Charlie Scibetta, the topic came up. According to Scibetta, he thinks that Nintendo “could have done a better job at communicating that [it] was gonna be a limited run.” He further stated that the NES Classic was actually only meant to be avaliable until the holiday season ended, but Nintendo ramped up production for a little longer due to the unexpectedly high demand. So, did the Switch get in the way of it (or vice versa)? Scibetta mentioned that neither system clashed with each other from a manufacturing standpoint. With that said, the official reason as to why the NES Classic came and went so quickly is simply because it was not intended to stick around for a long time.