In this week’s installment of The Score, we hear your opinions on Hiroshi Yamauchi’s effect on the gaming industry.
In addition, we ask for your thoughts on the Wii U’s marketing. What does Nintendo need to do in order to raise awareness for the Wii U? How will it let people know that it is a brand new console? What sort of advertising strategies should Nintendo take on?
The Score: Episode 21
What does Nintendo need to do in order to market the Wii U better?
To answer this question, head to the comments section below, or to our forums, Twitter, or even our Facebook page, and have your say!
Last week, we asked you…
The Score: Where would the games industry be now without Hiroshi Yamauchi?
Head below and find out what you had to say.
Without the games this guy brought, there wouldnt be a reason to live, because this guy is like our father, he was our childhood With mario, DK and zelda and made us who we are now! Thank You Yamauchi-san
it always made me LOL’d so hard whenever one of these haters would go: “Nintendo is nothing special, any other company (Sega) could’ve saved the industry.”. they’re like that one kid from when you were in 7th grade, who would always got bullied, & when you stepped-up & saved him from an ass-whoppin’ he’s like: ” i didn’t ask you for your help, dork! you suck!!” just to save face.. yeah, others MAYBE could’ve saved the industry, but that doesn’t change the history of who actually did it.. it was Nintendo.
“Did he really single-handedly save the gaming industry?”
-yes. haters gonna hate, & will always be in denial.. R.I.P, mr. Yamauchi.. you have left a legacy that created millions of smiles & good memories. rest well, sir..you certainly have earned it..
I imagine it would be in a ditch quietly humming the sonic theme.
Hiroshi Yamauchi san personally oversaw every single game from every publisher that wanted to get onboard the NES, so basically he was the company’s one man quality control center, if he didn’t like the games content or felt it didn’t meet his standards it wasn’t getting on the system period, so yes in a time when the gaming market was at an all time low because of the unpolished and generic games being made he stepped up and demanded quality and innovation
Absolutely no where.
Gaming is a tough business, especialy to get into
Nintendo(Hiroshi) ensured this industry thrived, by threads of wit and keen business acumen
It wasn’t just that he oversaw many great games, he had faith in an industry nobody else did. After the crash of ’83, nobody believed that video games had any place in the market and thought they wouldn’t sell. It was the fact that Yamauchi overlooked that and decided to market the Famicom/NES anyway that truly made him a legendary man, if it were not for him, gaming may still be a medium, but it would not have had the same mascots or following as it does. He will be missed.
I think it’s safe to say that Yamauchi picked up the torch at the right time. If he didn’t do it I think someone would have, but it’s really hard to say whether gaming would still be a niche market or not at this point in time.
I prefer not to think about that especially so close to the man’s passing.
I just wanted to say Thank You for all that you have Accomplished in your life Mr. Yamauchi-san.
Frankly, there may not be a video game industry without Yamauchi. He pretty much started it all for Nintendo. No, he was not the creator of the first game, but he is the man that brought Nintendo into prominence gaming-wise. His impact cannot be overstated.
-Tom C (Scar_LiT)
When people make the argument that the gaming market would be absolutely nowhere without Yamauchi I get a bit skeptical. I completely agree that the game industry would not be anywhere near where it is now without the man, but to say that it would be completely assimilated in the west is quite a stretch. Sega was already looking into the console market at about the same time as Nintendo, so there would have been a game market regardless. But, I do give the man credit for green-lighting so many revolutionary franchises (eg. Zelda, Mario, DK, etc).
Without Yamauchi, the game industry would not be where it is now in terms of widespread appeal, but the game industry would still be here. It may be a niche market, as Deraj pointed out, but to say that the industry would be gone altogether is crazy in my mind.
Don’t forget to answer this week’s question below in the comments, via Twitter, Facebook or you can even head to the forums!
Nintendo should seriously focus on the longevity of their console, especially in relation to the new consoles coming out by Sony and Microsoft. People need to know that the Wii U isn't just going to collect dust in their closet. They can do this by two ways - highlighting the console's established library, as well as upcoming titles, as well as focusing on the capabilities of the Wii U that make it a mainstay of the living room - Off TV play, Nintendo TVii and the universal remote, etc.
People should know that there's new Mario, Zelda, Donkey Kong, etc. in the works, but they should also be shown that those games can be easily downloaded off the eShop or played solely on the Gamepad or played with up to five players (in some cases) at a time. These are fundamental yet extremely unique and awesome features that the Wii U has that nobody has any idea about. Many still think the Wii U is just a new Wii. If Nintendo doesn't make sure they don't think that way, there isn't anything that will change that.
They need to hire Kevin Butler since he's Available!!!
Two things Nintendo are doing that people may not be aware of.
Nintendo Announced (via Twitter) the next Nintendo Direct will be tomorrow (October 1, 7am PST/ 10am EST) and is Rumored to detail the Wii U Update. Thus the Main reason why Nintendo Network and MiiVerse is down today since the Update is supposed to be available tomorrow.
Second, Inside the 3DS eShop, Nintendo is Advertising the Wii U and showing the Nintendo Directs. The Trailers can be found on the Bottom/Lower selection of Tabs available to peruse.
The one thing I'm uncertain if Nintendo is doing, but they need to Donate I'd say 500 to 1,000 Wii Us to Child's Play [url]http://www.childsplaycharity.org/donate[/url] for the kids that need them the most. That will get your Serious word of mouth out there.
Aside from games, the main priority should be to give a clear message about what the Wii U actually is. The PS4 is being marketed as a primary gaming device and the XBOne as an all in one multimedia device, but what about the Wii U; what exactly is it? A stark contrast to the Wii in which the appeal was immediate from the very first time I saw an advertisement for it.
They need to turn their tablet controller into an augmented reality unit, allowing the controller's screen to give a 360-degree view of the "play area" surrounding your avatar. Regular gameplay on the TV, but augmented reality streaming from the controller. Push this concept to the forefront of their marketing instead of letting it settle in the dust as a sideline gimmick. Augmented reality IS the future of gaming, and Nintendo has an opportunity to lead the way. Also, bring tons of new IPs to their library--get on the creative bandwagon that the indie scene is blazing away on for the PC. Mario, Zelda, and the like can capture one's imagination "in the same way, yet different" for only so long. If they do these two things, they will succeed.
1. Change the name to "Nintendo U". There's NO reason to repeat the "Wii" part in the title. It serves no purpose, "U" by itself is perfectly fine for many reasons. It can be marketed very smartly, e.g. U-Topia, U-niverse for various Nintendo functions, while it constitutes a clear transition from its predecessor.
2. Nintendo Land should be given for free with ANY bundle. They should write off the profits they expected from its sales as a stand alone title.
3. Pro Controller could be given for free too or sold for only 20-25$.
4. Basic third party titles like FIFA, NBA2K, GTA5 and more, but not as downgraded versions of consoles from previous generations!!! FIFA13 said hi on that matter.
5. More diverse Nintendo titles and not only Mario, Mario, Mario all the time!
Uh, Eli, you have me listed as the comment below me and then don't have my comment listed at all. Just saying. ; )
I'm tempted to agree with you (Eli) though. I think they need more demo kiosks. Nothing is going to convince you to buy something more than getting to interact with a demo unit. They shouldn't abandon TV though, they need some way to get word into the home.
Videos. Lots of paid ad videos of gameplay. One for each game: DKC Tropical Freeze, Mario 3D World, Pikmin 3, Wonderful 101, Sonic Lost World, Splinter Cell Blacklist, Rayman Legends, Zelda Windwaker...anything and everything. End every one with letters of "Wii" walking in, the i's taking a bow, and the U dropping in. Flood the internet, youtube, gaming sites and TV with these ads for 3 months, and they'll be off to the races. Simple as that.
compare the wii with the wii u on an actual advertisment showing that the wii u not only has the gamepad, but its bigger in length, Plays Wii Games And Wii U Games In Full HD. Eshop, miiverse and all the other goodies :P
And of course, don't forget, now that the games are coming out, there has to be lots of ads for those as well!!
It would also be good if they actually send or make an application that shows what a wii u is etc for all the (weekly/daily) active wii owners, which we know theres alot!
When Reggie says the words "Play the game", that should summarize
the whole marketing strategy of Nintendo as a whole. TV commercials, unless
they're ingeniously put together (and they aren't right now), will do
absolutely nothing to raise awareness for the Wii U, especially with the
PS4/One taking over televisions for the foreseeable future. So, Nintendo should
be there, in your store, getting you to play the console that is $100 cheaper
than the competition.
The best looking games should be displayed, and the most fun ones should be
available to demo. Instead of doing so many commercials for Mario Kart next
spring, rent out space at local Wal-Marts so that people can "play the
game"! That plan will make all the difference, not this craptastic
taped-together shit they're calling marketing right now.
I think nintendo needs to do a 3ds style marketing plan for the holiday, there where so many 3ds ads and comercials it was crazy, the 3ds was every where, you had comercials of people just relaxing playnig in a room together and you had other comercials where you had artists singing the handhelds praises, the point is do the same for the wii u! Show the less aware about wii u
Actual visible adverts on the TV. Make people understand the different between the Wii U and the Wii. I'm still having to explain that it's not just an additional accessory. Really ram it down our throats. I think I've seen it once, the advert, on YouTube.
@jakrabbit Not necessarily. Consumers are stupid. REALLY stupid. Many times the media will help consumers understand a product, but in the case of Wii U, this did not happen. In fact the media has repeatedly referred to it as the "Wii" instead of "Wii U" whenever they HAVE talked about it, which only made matters worse. And Nintendo barely put forth ANY marketing, regardless of which kind. The product (in this case Wii U) is actually very well designed and conceived. It's a fabulous console, but a range of issues has plagued Nintendo regarding sales. Poor advertising, no help from media, bad taste in consumers mouth from sea of shovelware on Wii, etc...
I do agree they shouldn't waste money explaining what it is- the focus should be on why the consumer should want to buy one, which boils down to games. Show the gameplay of new games in commercials and ads, and slip in a mention of "brand new console" or something at the end or whatever, that way the focus and purpose wasn't on explaining what it is, but it would be accomplished in tandem. The biggest fix for consumers understanding what it is, will be and always has been, word of mouth. And word of mouth IS spreading, I noticed more and more people know it's a new console with a screen on controller. Now if they market it right, they can take advantage of the holiday season and lack of new console hardware for 7 years. People are thirsty right now.
@jholden3249@jakrabbityeah there are plenty of "not so bright" consumers, but are they really any dumber than they were when Nintendo released the Wii?
Nintendo has obviously had some real problems with the Wii U, They clearly launched it before they were ready. My guess is they had so much trouble learning to develop for it but knew they didn't have much time before MS and Sony launched their new machines so they opted to put out NSMB U as launch tittle which is mostly a port from the Wii with new features and then there was the game drought.
This is why staying up to date with technology is so important for any big publisher or developer, now Nintendo are hurting because of it and there's no one to blame but themselves. The way i see it now is if the Wii U flops then that would a positive for the company as they became overconfident after the success of the Wii
I just wish Nintendo would realize that it’s the innovation in their games and not their hardware that has keep them going this long. I'm not suggesting they software only but that they should go for a more western style approach "the most bang for your buck" and let their soft ware sell the systems.
And just in case your wondering i did own Wii U for a short period.