Interview with the Company behind Nintendo TVii

by Menashe

You may have thought that Nintendo was the company developing Nintendo TVii, but they’re not. It takes considerable resources to make such a piece of software, as is evident from the team Nintendo put together for the 3DS eShop and Swapnote. Instead, Nintendo opted to outsource it to a company familiar with the territory. That company is called i.TV. Brad Pelo is the CEO of i.TV and Engadget got a chance to speak with him personally about how his company will be handling Nintendo’s new TV service. Here is one quote I found particularly interesting:

“This experience was sort of to put all the tools and capabilities of i.TV on the table, including other apps and social experiences, and then start to envision what could be done on the Wii U platform. And it became a deeply engaging, collaborative experience where we just dreamt together with Nintendo and their teams what could be done in creating the deep-level custom integrations with the hardware.”

When questioned about Microsoft’s Smartglass and Playstation Vita’s second screen abilities, Pelo didn’t think they were competition.

“This is a comprehensive solution, and what some of the other game consoles have at least talked publicly about, I don’t see as comprehensive solutions.”

To read the entire interview with Brian Pelo and learn more about i.TV, visit Engadget.