This year Nintendo announced that they would be changing the way they approached E3, with a more direct message to gamers, and a behind-the-scenes event for the media as opposed to the usual large-scale presenation presented for everyone. The reason being is that gamers, and most in the media alike, don’t truly care about the percentage of female gamers who downloaded Animal Crossing in Japan. With this new approach, they can tailor their methods to each audience for the best overall outcome.

The exact details about these smaller events hadn’t been revealed until now as the official media invites are now making their way around the world, and are as follows….

Featuring remarks from Shigeru Miyamoto and Reggie Fils-Aime

Tuesday, June 11, 2013

  • Registration Begins – 9:45 a.m.

  • Opening Remarks – 10:30 a.m.

  • Game Play and Q&A – 11 a.m.

It’s expected that Nintendo will host several of it’s Nintendo Direct broadcasts over the course of E3, as well as a specially created Japanese one. This will likely give Nintendo more time to showcase Mario, Mario Kart, Zelda and whatever Retro are working on in more detail than a five minute gameplay demo they’d usually feature at E3.

[Source: NeoGaf]

Written by Andy W.

I’m the Developer Liaison at Nintendo Enthusiast, and when I’m not working my butt off at the toy store I manage, I’m talking with developers from around the world, promoting crowd-funding campaigns, conducting interviews and also offering advice and support to developers looking to bring their games to Wii U & 3DS.