“The UK games retail market is a joke, with retailers pricing below cost to drive traffic. That’s great for consumers, but retailers can’t make any money on games, hence the bankruptcies of GAME, HMV and Blockbuster, and the refusal of GameStop to expand into the market.
If all retailers go broke, or if games are dominated by mass merchants like Dixons, gamers are ultimately going to get fewer selections. The absence of GameStop and the demise of GAME limits the ability of consumers to trade in used games, depriving many of credits that can be used to purchase new games. Retail needs to make money to exist, and games retail in the UK doesn’t make money.” - Michael Pachter
Michael Pachter is right with this, however its not the fault of GAME or HMV that games are selling below cost-price, they’re generally the most expensive places to get your games in the UK. It’s all down to the supermarkets such as Tesco and Asda, as well as online retailers Amazon, Play and Zavvi.